What is the difference between an artist's website and an online portfolio?

Online Portfolio and artist website is for those artists who want to enhance their online appearance.

Both of them are easy to use but what are the differences?

Specific or general?

The most important difference between an artist's Website and an Online Portfolio is that a Homepage gives you all information about the artist, while an Online Portfolio showing only a specific project or a series of works of art.

Therefore an artsit Website contains a lot of information. It presents a detailed biography of the artist, makes his or her works searchable, archives past news or events, professional publications by year or theme, etc. An Online Portfolio, on the other hand, focuses on a group of works. It presents the artworks belonging to it and gives a brief description of the subject. A group of artifacts could be a new series, an application for a call, or a list of artworks for an exhibition.

As the artist website contains a lot of information, each piece with a different purpose, it is much more difficult to focus attention on a specific topic without the visitor wandering off. The online portfolio is much targeted, directing attention to what you want to show. At the same time, it also allows you to get more information about the artist because the artist's website is just a click away.

Another important difference is in the modification of the content. Managing and updating a website is a complex task. It requires planning, structuring, and by the way programming skills. In contrast, the huge advantage of an Online Portfolio is that it can be dynamically expanded, even by exchanging old and new artworks in the art list with a single click. Therefore, those Online Portfolio builders can be most effective that can be updated easily and very quickly.

An Online Portfolio is also an excellent tool for managing different campaigns. Before launching a new series, we can run a marketing campaign to generate interest in the new series. For example, we make the online portfolio available for a month, then close it at the end of the month and create a new one. Same as the offline exhibitions. A new online compilation can be published next month, with similar marketing activities, because updating the Online Portfolio is super easy and quick.

In conclusion, both tools are important to showcase an artist's career and raise their visibility. An artist website is static and informative, whereas an online portfolio is dynamic and highlights a specific topic within the artist's oeuvre.

With GallaryTool, you can create an online portfolio with a few clicks, on the same platform where you manage and archive your entire oeuvre.  But you can also link your artwork archive to your existing website. You can also choose from existing artist website templates so that you don't have to do any programming.

Try it out!

Sándor Pál Tóth
Author:
Sándor Pál Tóth

Co-Founder & CEO of GalleryTool. Art Consultant, Aesthete, Former Manager of Deák Erika Gallery, Guest Lecturer at Moholy-Nagy University of Art and Design (MOME) and International Business School Budapest (IBS)